| Carmien Tea South Africa: International Entrepreneurship in a Born-Global Firm - Teaching Note |
| 作者姓名：Caren Scheepers; Marianne Matthee; Lize Du Preez |
| 商品類型：Note | 商品編號：8B20M103 |
| 出版日期：2020/05/22 | 內容長度：18 頁 |
Teaching note for product 9B20M103.
|
| Carmien Tea South Africa: International Entrepreneurship in a Born-Global Firm |
| 作者姓名：Caren Scheepers; Marianne Matthee; Lize Du Preez |
| 商品類型：Case (Field) | 商品編號：9B20M103 |
| 出版日期：2020/05/22 | 內容長度：9 頁 |
In September 2019, the founder of Carmien Tea, based in South Africa’s Western Cape province, faced a dilemma. Her company, founded in 1998, was a producer and supplier rooibos tea, which was unique to the mountainous area north of Cape Town. After a new South African government was elected in 1994, the deregulation of the agricultural industry enabled the founder to start a rooibos export company. This political environment and the founder's .....more
|