| Akira Spring-Kern Negotiation: Bridging Cultural Differences |
| 作者姓名：Lin Ma, Yingxue Li, Yuming Yuan |
| 商品類型：Case (Field) | 商品編號：W47762 |
| 出版日期：2026/10/02 | 內容長度：8 頁 |
In August 2024, Richard Kung, the newly appointed director of Asian business at Akira Spring Co. Ltd. (Akira Spring), faced a critical negotiation. Akira Spring, a Japanese automotive springs manufacturer, was competing to provide components for a power back door system to Kern, a leading German automotive parts supplier. The deal was valued at €27 million and had potential for continued collaboration worldwide. What began as product specification .....more
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| Akira Spring-Kern Negotiation: Bridging Cultural Differences – Teaching Note |
| 作者姓名：Lin Ma, Yingxue Li, Yuming Yuan |
| | 商品編號：W47763 |
| 出版日期：2026/10/02 | 內容長度：13 頁 |
Teaching note for product W47762.
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