| Drop Technologies Inc.: Understanding the Influencer Marketing Channel - Student Spreadsheet |
| 作者姓名：Lillie (Yue Ting) Sun |
| 商品類型： | 商品編號：7B21A006 |
| 出版日期：2021/05/31 | 內容長度：55 頁 |
Spreadsheet to accompany product 9B21A006.
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| Drop Technologies Inc.: Understanding the Influencer Marketing Channel - Teaching Note |
| 作者姓名：Lillie (Yue Ting) Sun |
| 商品類型： | 商品編號：8B21A006 |
| 出版日期：2021/05/31 | 內容長度：7 頁 |
Teaching note for product 9B21A006.
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| Drop Technologies Inc.: Understanding the Influencer Marketing Channel |
| 作者姓名：Eric Janssen; Lillie (Yue Ting) Sun |
| 商品類型：Case (Field) | 商品編號：9B21A006 |
| 出版日期：2021/05/31 | 內容長度：9 頁 |
Drop Technologies Inc. was a major success in the Toronto, Ontario, Canada technology community. Having raised its initial pre-seed funding with only a slide deck, it grew to become a popular loyalty mobile application across North America. In 2017, the company was featured in LinkedIn’s top 25 start-ups in Canada, and it closed CA$58 million in a series B funding round. In 2018, the marketing manager had to decide which marketing channel was most .....more
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