| DOUBL Vision: Hard Decisions in an Early-Stage Start-Up |
| 作者姓名：Lexi Wright, Janice Byrne, Bryn Davis Williams, Jessica Bosman |
| 商品類型：Case (Field) | 商品編號：W42380 |
| 出版日期：2025/11/03 | 內容長度：8 頁 |
The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more
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| DOUBL Vision: Hard Decisions in an Early-Stage Start-Up - Teaching Note |
| 作者姓名：Lexi Wright, Janice Byrne, Bryn Davis Williams, Jessica Bosman |
| 商品類型： | 商品編號：W42381 |
| 出版日期：2025/11/03 | 內容長度：12 頁 |
Teaching note for product W42380.
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