| Royal Bank of Canada in Thailand (Traditional Chinese version) |
| 作者姓名：Paul W. Beamish; Bernice Scholten; Leslie Stephenson |
| 商品類型：Translation | 商品編號：9A98MT32 |
| 出版日期：2004/12/15 | 內容長度：26 頁 |
After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. The case provides details on subsidiary start up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market.
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| Shouldice Hospital Limited, 1997 |
| 作者姓名：John S. Haywood-Farmer; Jayne Pope;Leslie Stephenson |
| 商品類型：Case (Field) | 商品編號：9A98D015 |
| 出版日期：1999/02/15 | 內容長度：20 頁 |
Although it continued to operate at about 7,000 surgeries per year, by late 1997 the portion of non-Canadian patients coming to Shouldice Hospital had declined to about five per cent with a corresponding change in the Hospital's economic fortunes. A marketing consultant has developed a marketing plan for the hospital. Students have to analyse the economic, political and technological changes that have occurred since 1983, evaluate the marketing .....more
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| Royal Bank of Canada in Thailand - Teaching Note |
| 作者姓名：Paul W. Beamish; Bernice Scholten;Leslie Stephenson |
| 商品類型： | 商品編號：8A98M32 |
| 出版日期：1998/08/10 | 內容長度：5 頁 |
Teaching note for product 9A98M032.
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| Royal Bank of Canada in Thailand |
| 作者姓名：Paul W. Beamish; Bernice Scholten;Leslie Stephenson |
| 商品類型：Case (Field) | 商品編號：9A98M032 |
| 出版日期：1998/06/10 | 內容長度：23 頁 |
After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. The case provides details on subsidiary start up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market.
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