| Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation - Teaching Note |
| 作者姓名：Allison Johnson; Laurie Dudo |
| 商品類型： | 商品編號：8B11A003 |
| 出版日期：2011/08/04 | 內容長度：15 頁 |
Teaching note for product 9B11A003.
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| Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation |
| 作者姓名：Allison Johnson; Laurie Dudo |
| 商品類型：Case (Field) | 商品編號：9B11A003 |
| 出版日期：2011/08/04 | 內容長度：18 頁 |
3M Canada has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF) since 2005. In support of the CBCF, 3M Canada has produced and sold pink products (i.e. products that bear the pink ribbon, such as Post-it notes, flag pens, Nexcare bandages and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines this corporate sponsorship relationship, and specifically how 3M Canada’s brand manager for .....more
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| Canadian Breast Cancer Foundation: Corporate Sponsorship Choices |
| 作者姓名：Allison Johnson; Laurie Dudo |
| 商品類型：Case (Field) | 商品編號：9B11A002 |
| 出版日期：2011/06/21 | 內容長度：14 頁 |
The case explores the use and importance of corporate sponsorships — in this case, how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contributed .....more
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| Canadian Breast Cancer Foundation: Corporate Sponsorship Choices - Teaching Note |
| 作者姓名：Allison Johnson; Laurie Dudo |
| 商品類型： | 商品編號：8B11A002 |
| 出版日期：2011/06/17 | 內容長度：13 頁 |
Teaching note for product 9B11A002.
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