| Medical Equipment Inc. in Saudi Arabia - Teaching Note |
| 作者姓名：Joerg Dietz; Laura Guerrero;Chetan Joshi |
| 商品類型： | 商品編號：8B07C42 |
| 出版日期：2008/03/19 | 內容長度：8 頁 |
Teaching note for product 9B07C042.
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| Medical Equipment Inc. in Saudi Arabia |
| 作者姓名：Joerg Dietz; Ankur Grover;Laura Guerrero |
| 商品類型：Case (Field) | 商品編號：9B07C042 |
| 出版日期：2008/03/17 | 內容長度：14 頁 |
A recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital's purchasing director intended to .....more
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