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| Strategic Planning at Apple Inc. - Teaching Note |
| 作者姓名：Kyle Murray; Miranda R. Goode; Fabrizio Di Muro |
| 商品類型： | 商品編號：8B09A26 |
| 出版日期：2010/11/01 | 內容長度：7 頁 |
Teaching note for product 9B09A026.
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| Strategic Planning at Apple Inc. |
| 作者姓名：Kyle Murray; Miranda R. Goode; Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：9B09A026 |
| 出版日期：2010/11/01 | 內容長度：12 頁 |
Apple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position. .....more
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| Conroy's Acura: Customer Lifetime Value and Return on Marketing - Teaching Note |
| 作者姓名：Kyle Murray; Mike Moffatt |
| 商品類型： | 商品編號：8B08A01 |
| 出版日期：2008/11/03 | 內容長度：3 頁 |
Teaching note for product 9B08A001.
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| Indigo Books & Music Inc.: Optimizing Its Loyalty Program- Excel file |
| 作者姓名：Kyle Murray; Ken Mark |
| 商品類型： | 商品編號：7B07A005A |
| 出版日期：2008/02/01 | 內容長度：160 頁 |
Excel spreadsheet for product 9B07A005.
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| Conroy's Acura: Customer Lifetime Value and Return on Marketing - Spreadsheet |
| 作者姓名：Kyle Murray |
| 商品類型： | 商品編號：7B08A001 |
| 出版日期：2008/01/31 | 內容長度：145 頁 |
Excel spreadsheet for students.
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| Personal Shoppers at Sears: The Elf Initiative |
| 作者姓名：Kyle Murray; Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：9B07A019 |
| 出版日期：2008/01/31 | 內容長度：14 頁 |
The senior vice-president of Corporate Store Sales, Sears Canada, was reviewing a new retailing initiative scheduled to launch within a month in all full-line Sears department stores across Canada. For the holiday season, Sears would offer the services of an elf, the equivalent of a personal shopper, to its customers. Although personal shoppers were common in upscale department stores, especially in the United States, this concept had not been tried .....more
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| Conroy's Acura: Customer Lifetime Value and Return on Marketing |
| 作者姓名：Kyle Murray; Mike Moffatt |
| 商品類型：Case (Gen Exp) | 商品編號：9B08A001 |
| 出版日期：2008/01/31 | 內容長度：6 頁 |
In the fall of 2006, the president of Conroy's Acura was examining reports of the company's quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy's Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed .....more
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| Customization at BMW |
| 作者姓名：Kyle Murray; Jason Chan |
| 商品類型：Case (Field) | 商品編號：9B08A007 |
| 出版日期：2008/01/04 | 內容長度：13 頁 |
The product planning manager for BMW Group Canada (BMW) wondered how to revive the once-promising BMW Individual program. Despite a strong start when the BMW Individual Collection (IC) was launched in 2002, and significant growth in total BMW sales over the past three years, IC sales had declined substantially. At the corporate level, no specific measures had been taken to ensure a constant focus on the Individual program. At the customer level, BMW .....more
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| Personal Shoppers at Sears: The Elf Initiative - Teaching Note |
| 作者姓名：Kyle Murray |
| 商品類型： | 商品編號：8B07A19 |
| 出版日期：2008/01/04 | 內容長度：5 頁 |
Teaching note for product 9B07A019.
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| Sunripe Marketplace: Examining Its Private Label Strategy - Teaching Note |
| 作者姓名：Kyle Murray |
| 商品類型： | 商品編號：8B07A03 |
| 出版日期：2007/03/08 | 內容長度：7 頁 |
Teaching note for product 9B07A003.
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