| Taco Bell: A Mexican-Inspired Restaurant in India - Teaching Note |
| 作者姓名：Lubna Nafees; Akshay Kumar; Ashok Bajpai;Anoop Chand;Maryne Ann James;Bonney Luke Thomas;Jayakrishnan B. Nair;Kunal Hazari;Garima Konda |
| 商品類型： | 商品編號：8B14A058 |
| 出版日期：2014/10/29 | 內容長度：12 頁 |
Teaching note for product 9B14A058.
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| Taco Bell: A Mexican-Inspired Restaurant in India |
| 作者姓名：Lubna Nafees; Akshay Kumar; Ashok Bajpai;Anoop Chand;Maryne Ann James;Bonney Luke Thomas;Jayakrishnan B. Nair;Kunal Hazari;Garima Konda |
| 商品類型：Case (Field) | 商品編號：9B14A058 |
| 出版日期：2014/10/29 | 內容長度：16 頁 |
With four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price in a friendly atmosphere. Its target market was young people with global aspirations and/or experiences who were aware of the brand and willing to try something new. India appeared to be a large and .....more
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