SATS Ltd.: Building Capabilities for the Future - Teaching Note |
作者姓名:Sarah L.Y. Cheah; Kritesh Patel;Matthew Lim |
商品類型: | 商品編號:8B21M041 |
出版日期:2021/10/05 | 內容長度:13 頁 |
Teaching note for product 9B21M021.
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SATS Ltd.: Building Capabilities for the Future |
作者姓名:Sarah L.Y. Cheah; Kritesh Patel;Matthew Lim |
商品類型:Case (Field) | 商品編號:9B21M041 |
出版日期:2021/10/05 | 內容長度:13 頁 |
SATS Ltd., an airline service provider headquartered in Singapore, was the largest air cargo terminal operator at Singapore’s Changi Airport. As a key player in the Asia-Pacific region, it had built its reputation as one of the top air cargo terminal operators in the world. With meticulous strategic planning, it had developed technological capabilities to navigate through many challenges and stay ahead of its competitors. In 2019, multiple challenges .....more
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SATS Ltd.: Gearing for Growth - Teaching Note |
作者姓名:Sarah L.Y. Cheah; Kritesh Patel |
商品類型: | 商品編號:8B21M065 |
出版日期:2021/08/31 | 內容長度:14 頁 |
Teaching note for product 9B21M065.
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SATS Ltd.: Gearing for Growth |
作者姓名:Sarah L.Y. Cheah; Matthew Lim; Kritesh Patel |
商品類型:Case (Field) | 商品編號:9B21M065 |
出版日期:2021/08/31 | 內容長度:18 頁 |
In 2019, SATS Ltd. (SATS), the primary ground handling and inflight catering service provider at Singapore’s Changi Airport, was considering its growth strategy for the next five years. China and Japan were identified as target markets in the cold chain logistics sector. Should the company consider the Chinese air cargo market, which was in a stage of high growth but fraught with bureaucracy? Or should it focus on the Japanese air freight industry, .....more
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