Wonder la: A Brand in the Service of Fun |
作者姓名:Sanal Kumar Velayudhan; Kochouseph Chittilappilly |
商品類型:Case (Field) | 商品編號:9B14A004 |
出版日期:2014/05/23 | 內容長度:16 頁 |
The performance of Wonderla, the leader in the amusement park industry in South India, for the year 2011/12 could not be better. It grew at 30 per cent with more than one million customers visiting each of its two parks in Kochi and Bangalore. It also completed the development of a three-star hotel in its Bangalore park. Its growth is creating challenges that it has not faced before. The chief executive officer is concerned with the issue of prioritizing .....more
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