| LinkedIn: Selling Zoom on a Digital Marketing Strategy |
| 作者姓名：Kirk Kristofferson, Eric Janssen |
| 商品類型：Case (Field) | 商品編號：W25153 |
| 出版日期：2021/12/22 | 內容長度：13 頁 |
It was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. He had secured a meeting with the vice-president of marketing for the video conferencing company Zoom Video Communications, Inc. (Zoom). He had just one hour to prepare for the meeting and determine .....more
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| LinkedIn: Selling Zoom on a Digital Marketing Strategy - Teaching Note |
| 作者姓名：Kirk Kristofferson, Eric Janssen |
| 商品類型： | 商品編號：W25154 |
| 出版日期：2021/12/22 | 內容長度：16 頁 |
Teaching note for product W25153.
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