| Huangling: Overcoming Growth Stagnation in an Indigenous Tourism Destination |
| 作者姓名：Kefa Yu, Xixia Zhang, William Wei, Linghao Yan, Yongwen Zou, Tingyan Xiong |
| 商品類型：Case (Field) | 商品編號：W43103 |
| 出版日期：2025/04/15 | 內容長度：12 頁 |
Huangling was a Chinese scenic rural destination that became popular with travellers when Wuyuan Huangling Cultural Tourism Co. Ltd. restored the destination and launched it in 2014 as an indigenous cultural tourist destination. However, despite initial success, tourist growth at Huangling began to slow around 2019. The general manager, Wu Xiangyang, expanded the tourism destination with seasonal events, specialty homestays, and local cuisine, but .....more
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| Huangling: Overcoming Growth Stagnation in an Indigenous Tourism Destination - Teaching Note |
| 作者姓名：Kefa Yu, Xixia Zhang, William Wei, Linghao Yan, Yongwen Zou, Tingyan Xiong |
| 商品類型： | 商品編號：W43104 |
| 出版日期：2025/04/15 | 內容長度：12 頁 |
Teaching note for product W43103.
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