| Uber's Sharing Economy Business Model - Teaching Note |
| 作者姓名：Sayan Chatterjee; Kayleigh Fitch |
| 商品類型： | 商品編號：8B16M024 |
| 出版日期：2016/02/26 | 內容長度：15 頁 |
Teaching note for product 9B16M024.
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| Uber: Leading the Sharing Economy |
| 作者姓名：Sayan Chatterjee; Kayleigh Fitch; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M024 |
| 出版日期：2016/02/26 | 內容長度：9 頁 |
Uber was a technology company that relied on its mobile app and word-of-mouth advertising to reach customers interested in its transportation services. It prided itself on being an on-time, stylish, unique, and modern transportation option. However, in 2014, Uber faced many challenges and questions as an industry incumbent. Could its business model succeed despite being heavily reliant on buyers’ willingness to pay a substantial premium in some situations? .....more
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