| Random House: Shifting to E-Books in a Globalized World - Teaching Note |
| 作者姓名：Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Moslang; Andrea Schroer; Friedrich Sommer |
| 商品類型： | 商品編號：8B13M083 |
| 出版日期：2013/09/25 | 內容長度：10 頁 |
Teaching note for product # 9B13M083.
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| Random House: Shifting to E-Books in a Globalized World |
| 作者姓名：Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Moslang; Andrea Schroer; Friedrich Sommer |
| 商品類型：Case (Pub Mat) | 商品編號：9B13M083 |
| 出版日期：2013/09/25 | 內容長度：15 頁 |
The publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain .....more
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