| Creating Revenue Streams for VOSS - Teaching Note |
| 作者姓名：Mona Anita K. Olsen; Johnny VanCora;Katie Chan |
| 商品類型： | 商品編號：8B16M094 |
| 出版日期：2016/05/30 | 內容長度：6 頁 |
Teaching note for product 9B16M094.
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| Creating Revenue Streams for VOSS |
| 作者姓名：Mona Anita K. Olsen; Katie Chan;Johnny VanCora; |
| 商品類型：Case (Field) | 商品編號：9B16M094 |
| 出版日期：2016/05/30 | 內容長度：7 頁 |
In 2010, the recently appointed chief executive officer of VOSS Water (VOSS), a Norwegian luxury bottled water company, had been given an opportunity to take the brand in a new direction. He knew that take-home retail markets represented a huge opportunity for growth for a company that was used to selling its water in on-premises, luxury locations such as resorts and restaurants; however, the company’s past attempts to grow into the retail space had .....more
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