Victoria's Secret: Diversity, Equity, and Inclusion in Marketing - Teaching Note |
作者姓名:Karen Robson, Ronak Doowd |
| 商品編號:W43594 |
出版日期:2025/07/21 | 內容長度:12 頁 |
Teaching note for product W43593.
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Victoria's Secret: Diversity, Equity, and Inclusion in Marketing |
作者姓名:Karen Robson, Ronak Doowd |
商品類型:Case (Pub Mat) | 商品編號:W43593 |
出版日期:2025/07/21 | 內容長度:12 頁 |
In 2025, lingerie brand Victoria’s Secret & Co. (Victoria’s Secret) was trying to reimagine itself after facing a range of challenges including changing consumer preferences and backlash over the brand’s narrow depiction of beauty. After splitting from parent company L Brands Inc. in 2021, Victoria’s Secret made several significant changes to its product mix and promotion strategies, many of these aligning with efforts related to diversity, equity, .....more
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