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Victoria's Secret: Diversity, Equity, and Inclusion in Marketing - Teaching Note
作者姓名:Karen Robson, Ronak Doowd
 商品編號:W43594
出版日期:2025/07/21內容長度:12 頁

Teaching note for product W43593.

Victoria's Secret: Diversity, Equity, and Inclusion in Marketing
作者姓名:Karen Robson, Ronak Doowd
商品類型:Case (Pub Mat)商品編號:W43593
出版日期:2025/07/21內容長度:12 頁

In 2025, lingerie brand Victoria’s Secret & Co. (Victoria’s Secret) was trying to reimagine itself after facing a range of challenges including changing consumer preferences and backlash over the brand’s narrow depiction of beauty. After splitting from parent company L Brands Inc. in 2021, Victoria’s Secret made several significant changes to its product mix and promotion strategies, many of these aligning with efforts related to diversity, equity, .....more