| Hong Kong's Ocean Park: Taking on Disney? - Revised (Simplified Chinese version) |
| 作者姓名：Michael N. Young; Donald Liu; Derek Au; Karen Hung; Crystal Wong; Marty Yam; Olivia Yau |
| 商品類型：Case | 商品編號：9B06MC75 |
| 出版日期：2008/09/09 | 內容長度：16 頁 |
Ocean Park was the only amusement park in Hong Kong until 2005 when Hong Kong Disney exploded onto the entertainment scene. This case outlines Ocean Park's history and its response to Disney's encroachment into its market. Ocean Park acted swiftly and decisively to capitalize on the excitement generated by Disney, thus turning what could have been a threat into an opportunity. In terms of business-level strategy, the park moved to accentuate .....more
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| Hong Kong's Ocean Park: Taking on Disney (Revised) |
| 作者姓名：Michael N. Young; Dong Liu; Derek Au;Karen Hung;Crystal Wong;Marty Yam;Olivia Yau |
| 商品類型：Case (Field) | 商品編號：9B06M075 |
| 出版日期：2006/08/30 | 內容長度：16 頁 |
Ocean Park was the only amusement park in Hong Kong until 2005 when Hong Kong Disney exploded onto the entertainment scene. This case outlines Ocean Park's history and its response to Disney's encroachment into its market. Ocean Park acted swiftly and decisively to capitalize on the excitement generated by Disney, thus turning what could have been a threat into an opportunity. In terms of business-level strategy, the park moved to accentuate .....more
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