Spreadsheet for product 9B03B001.

TISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable and .....more

Teaching note for product 9B01B013.

The Canada Summer Games is a national, premier amateur sports event held biannually. The 2001 Summer Games in London, Ontario faced a challenge in generating revenue by selling spectator tickets to various events. Early sales did not meet expectations and the marketing strategy was revised halfway through the advertising campaign. The marketing manager must determine the impact revising the marketing campaign had on sales and prepare a report with .....more

In late 2001 and in 2002, investors, securities regulators, the energy industry and the capital markets watched as the details of behind the collapse of Enron Corporation unfolded. Enron was the largest corporation to collapse in U.S. history, with the company's share price losing most of its value in the 10 months preceding its bankruptcy petition. A large shareholder, like virtually all of Enron's shareholders, was unhappy with his losses .....more

Teaching note for product 9B03B001.

Teaching note for product 9B02A029.

Canadian Tire is a large retailer of automotive, hardware and houseware products. As part of the company's marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyse each of the social marketing programs and assess how the program will contribute to the company's competitive position. She also needs to convince the company's .....more

Teaching note for product 9B01A026.

A business school student, who was also a shareholder of Nortel Networks Corporation, sat down to examine Nortel's recently released 2000 annual report. The dramatic fluctuations in Nortel's share price over the past year had caused investors in Nortel's stock to both make and lose a lot of money. The young investor was trying to decide whether she, as a shareholder, felt misled about Nortel's company worth and valuation. She wanted .....more