| Abercrombie & #Fitchthehomeless - Teaching Note |
| 作者姓名：Karen Robson; Colin Campbell; Justin Cohen |
| 商品類型： | 商品編號：8B13A032 |
| 出版日期：2013/03/10 | 內容長度：6 頁 |
Teaching note for product number 8B13A032.
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| Abercrombie & #Fitchthehomeless |
| 作者姓名：Karen Robson; Colin Campbell; Justin Cohen |
| 商品類型：Case (Pub Mat) | 商品編號：9B13A032 |
| 出版日期：2013/03/10 | 內容長度：7 頁 |
In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced. His remarks fostered the perception that the company was prejudiced against overweight people. In response, angry consumers released a YouTube video entitled #FitchTheHomeless urging people to donate their Abercrombie & Fitch .....more
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