Circulr was a start-up that provided a solution for consumer waste by collecting used packaging, washing it, and selling it back to the original brand and product manufacturer so that the packaging could be reused. Instead of building its own washing facility, Circulr rented spare washing capacity from industrial kitchens. The company’s co-founders had ambitious goals for Circulr, but in order to achieve them, there were two essential issues that .....more

Teaching note for product W28381.

Spreadsheet to accompany product W28382.