| UWANT: Expanding in North America |
| 作者姓名：June Cotte, Chengkang (Josh) Ge |
| 商品類型：Case (Field) | 商品編號：W48781 |
| 出版日期：2026/02/26 | 內容長度：11 頁 |
In July 2025, Faro Hsia, managing director of overseas markets at Hangzhou Jiandan Youwei Co. Ltd. (UWANT), confronted weak US traction for a Chinese digital-native cleaning-appliance brand based in Suzhou, China, that thrived in China via livestreaming and e-commerce. Amazon Inc. (Amazon) launches and ByteDance Ltd. (TikTok) campaigns lifted early sales of its vacuum cleaners but failed to build awareness or trust, while rivals such as Dyson Holdings .....more
|
| UWANT: Expanding in North America - Teaching Note |
| 作者姓名：June Cotte, Chengkang (Josh) Ge |
| | 商品編號：W48782 |
| 出版日期：2026/02/26 | 內容長度：8 頁 |
Teaching note for product W48781.
|