| Shanshi Rock Climbing Gym: Bringing Climbing Culture to Chongqing and Beyond - Teaching Note |
| 作者姓名：Jun Dai, Felipe Rodrigues |
| | 商品編號：W44956 |
| 出版日期：2025/09/26 | 內容長度：10 頁 |
Teaching note for product W44955.
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| Shanshi Rock Climbing Gym: Bringing Climbing Culture to Chongqing and Beyond |
| 作者姓名：Jun Dai, Felipe Rodrigues |
| 商品類型：Case (Field) | 商品編號：W44955 |
| 出版日期：2025/09/26 | 內容長度：8 頁 |
The founder of Shanshi Rock Climbing Gym in China faced a critical decision in July 2024. After building Chongqing’s largest indoor climbing facility through innovative strategies—including women-centric programs, dynamic route updates, and social media-driven community engagement—she had to now choose between expansion and consolidation. China’s climbing market was booming, and Chongqing’s untapped potential tempted the founder to expand. Yet challenges .....more
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