Teaching note for product W44210.

In September 2015, Erika Cheung, a former employee at the private biotechnology company Theranos, must decide if she will blow the whistle on the company’s unethical practices, including inconsistent test results, data manipulation, and mishandling of patient blood samples. She must decide whether to contact the Centers for Medicare & Medicaid Services, an American federal health regulator, with this information. However, she could also face significant .....more

Teaching note for product W39726.

In August 2022, two interns at Miravo Healthcare (Miravo) needed to present a comprehensive marketing plan for Miravo’s over-the-counter (OTC) head lice treatment product, Resultz, to two vice-presidents of the company. Resultz had not been actively advertised in recent years, and the company identified an opportunity to capitalize on an increasing need for head lice products as a result of children returning to school after the COVID-19 pandemic .....more

Teaching note for product W33526.

Teaching note for product W31124.

In June 2022, Kelvin Van Rijn, owner of The Fritter Shop in London, Ontario, is considering multiple options for the future success of his business. The Fritter Shop had experienced significant growth over its first years in business and had recently relocated to a new production facility. This facility provided approximately 1,500 square feet of unused production space and Van Rijn is wondering how to make the best use of it. Van Rijn’s options include .....more