| 100 Kellogg Lane: Entertaining a New Strategy - Teaching Note |
| 作者姓名：Julie Gosse, Daniel Rosin |
| 商品類型： | 商品編號：W49506 |
| 出版日期：2026/03/31 | 內容長度：16 頁 |
Teaching note for product W49505.
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| 100 Kellogg Lane: Entertaining a New Strategy |
| 作者姓名：Julie Gosse, Daniel Rosin |
| 商品類型：Case (Field) | 商品編號：W49505 |
| 出版日期：2026/03/31 | 內容長度：11 頁 |
100 Kellogg Lane (100 Kellogg) was a landmark in London, Ontario, recognized as the largest indoor entertainment complex in the country. While well known among locals, the facility had struggled to attract students from nearby Western University and Fanshawe College. In late July 2025, 100 Kellogg’s recently appointed vice-president of marketing and sales faced his first major challenge: determining how to draw students to 100 Kellogg and convert .....more
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