| Auchan: International Expansion and Market Exit Dilemma |
| 作者姓名：Julianne Sellin, Bertrand Guillotin |
| 商品類型：Case (Pub Mat) | 商品編號：W31906 |
| 出版日期：2023/05/19 | 內容長度：16 頁 |
In March 2022, the chief executive officer (CEO) of Auchan Retail Group (Auchan), a top French retailer, faced a serious dilemma. As head of a €30 billion, privately held company, the CEO had to choose between staying the course and leaving Russia, one of Auchan’s top three markets, in the aftermath of the business turnaround and explosive geopolitical tensions that followed within two weeks of the Russian invasion of Ukraine. Public backlash had .....more
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| Auchan: International Expansion and Market Exit Dilemma - Teaching Note |
| 作者姓名：Julianne Sellin, Bertrand Guillotin |
| | 商品編號：W31907 |
| 出版日期：2023/05/19 | 內容長度：7 頁 |
Teaching note for product W31906.
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