| Etrip - Teaching Note |
| 作者姓名：John S. Haywood-Farmer; Julian Heere;Robert Spitalar |
| 商品類型： | 商品編號：8B09D002 |
| 出版日期：2012/03/19 | 內容長度：13 頁 |
Teaching note for product 9B09D002.
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| Etrip |
| 作者姓名：John S. Haywood-Farmer; Julian Heere;Robert Spitalar |
| 商品類型：Case (Field) | 商品編號：9B09D002 |
| 出版日期：2009/07/01 | 內容長度：21 頁 |
In February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit $100,000, which would provide the first round of financing in a lead up to a further investment of $500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to implement .....more
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