| Plastilene Group's Sustainable Innovation Strategy - Teaching Note |
| 作者姓名：Ricardo Estrada; Juan Carlos Rodriguez; Michael Rivera |
| 商品類型： | 商品編號：8B21M022 |
| 出版日期：2021/11/03 | 內容長度：12 頁 |
Teaching note for product 9B21M022.
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| Plastilene Group's Sustainable Innovation Strategy |
| 作者姓名：Ricardo Estrada; Juan Carlos Rodriguez; Michael Rivera |
| 商品類型：Case (Field) | 商品編號：9B21M022 |
| 出版日期：2021/11/03 | 內容長度：11 頁 |
In 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the .....more
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