| Liyu Ethiopia Tours: Growth and Expansion Options |
| 作者姓名：Nicole R.D. Haggerty; Andrew Patton;Desmond Chan;Joseph Hoekstra |
| 商品類型：Case (Field) | 商品編號：9B18M076 |
| 出版日期：2018/12/07 | 內容長度：7 頁 |
In late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor; .....more
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| Liyu Ethiopia Tours: Growth and Expansion Options - Teaching Note |
| 作者姓名：Nicole R.D. Haggerty; Andrew Patton;Desmond Chan;Joseph Hoekstra |
| 商品類型： | 商品編號：8B18M076 |
| 出版日期：2018/12/07 | 內容長度：7 頁 |
Teaching note for product 9B18M076.
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