| Brewing Peace Philippines: Customer Relationship Management - Teaching Note |
| 作者姓名：Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh Singh |
| 商品類型：Note | 商品編號：8B20A056 |
| 出版日期：2020/06/26 | 內容長度：11 頁 |
Teaching note for product 9B20A056.
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| Brewing Peace Philippines: Customer Relationship Management |
| 作者姓名：Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh Singh |
| 商品類型：Case (Field) | 商品編號：9B20A056 |
| 出版日期：2020/06/26 | 內容長度：9 頁 |
Brewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), which accounted for 20 per cent of Brewing Peace’s revenues. After a ?30 million order from CCEL with a profit margin of less than 20 per cent, a payment period of 90 days, and a short delivery time, .....more
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