| ZenOnco.io: Service Delivery and Brand-Building Dilemmas |
| 作者姓名：Jones Mathew, Sandeep Puri, Manavi Chopra |
| 商品類型：Case (Field) | 商品編號：W31099 |
| 出版日期：2023/04/08 | 內容長度：12 頁 |
In 2022, the India-based patient-centred integrative oncology start-up ZenOnco was struggling with brand equity and impact. The company had introduced two innovative apps—Ziopar and CANNECT—to help empower, educate, and enable patients and caregivers to access scientifically-based information and support on cancer treatment. However, the company had yet to become the most sought-after platform for cancer guidance. More than a dozen oncology start-ups .....more
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| ZenOnco: Service Delivery and Brand-Building Dilemmas - Teaching Note |
| 作者姓名：Jones Mathew, Sandeep Puri, Manavi Chopra |
| | 商品編號：W31100 |
| 出版日期：2023/04/08 | 內容長度：11 頁 |
Teaching note for product W31099.
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