Teaching note for product 9A99A022.

Teaching note for product 9B00A007.

The president director of Dharmala Manulife, a large, successful Canadian-Indonesian joint venture life insurance company, faced a significant disruption to operations due to social unrest in Jakarta. Moreover, the Asian financial crisis had resulted in a massive devaluation of the rupiah, in terms of the U.S. dollar. Thus, premiums on U.S.-dollar denominated policies had become prohibitively expensive almost overnight. Policy surrenders, redemptions, .....more

The newly-appointed director for M.A.C Online, of Make-up Art Cosmetics Ltd. (M.A.C), a Canadian-based cosmetics company, had a mandate to design and manage the development of the company's new Web site. His position was created as a result of M.A.C's growing desire to be active on the Internet. The director was asked to consider the possibility of developing a new retail channel for the company through the Internet. Should M.A.C take advantage .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -Regional Asia-Pacific Case Writing Competition</strong></p><br>Looks.com is an Asian e-commerce site for brand name cosmetics, fragrances, skin care products and fashions. It has been well received among investors; the site had a viable business strategy and a solid first-mover advantage. The founder and managing director is ready to launch looks.com .....more

Leo Burnett Canada must decide how it should organize to provide Internet advertising services to current and potential clients. Treating the interactive group as a separate business entity has the advantages of maintaining a separate, entrepreneurial culture, to continue to develop technical and creative skills that are Internet specific, and to grow Leo Burnett's client base. Or, Leo Burnett can make the interactive group an integral part of .....more

Teaching note for product 9A99E027.

Microsoft's vice president of the Far East had recently announced that China was a strategic market for Microsoft. The objective of the recently appointed director of the End User Customer Unit for China and Hong Kong was to establish Chinese Windows 95, slated for release in March 1996, as the new standard for operating systems in China. With the launch date only four months away, she realized that she needed to initiate a sales and marketing .....more

Teaching note for product 9A99E022.

Teaching note for product 9A99E023.