The managing director and founder of Bangkok-based Siam Canadian Foods Co., Ltd., was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Siam, who had considered entering Burma in the past but declined, needed to determine if the time was now .....more

Albright & Wilson Americas is a phosphate manufacturer. They have information that urban phosphates are no longer the problem they were in the 1960s and 1970s. The introduction of Loblaws' "phosphate free" detergent, has created a concern that it, and possible competitive entries, will create even more negative attitudes towards phosphates. They are trying to decide what actions, if any, they can take to bring more current information .....more

In this first case of a three-case series, Procter & Gamble's strategy for a new shampoo product is outlined. The product is successfully developed and introduced to the Taiwan market. In the series' two subsequent cases, planning for the introduction of this product in Canada (9A99A039) and in the Philippines (9B00A010) is examined.

Procter & Gamble's Canadian brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in Canada. This is the second of a three-case series. The first case, The Global Introduction of the New Pantene Shampoo: Success in Taiwan (9A99A038) must be used before this case.

Teaching note for product 9A98A022.

The president of Canadian-based Pacific Western Brewing Co. Ltd. is preparing a Japan market entry strategy for the company's newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First, the product is unlike any other in the market. Second, Japanese consumer behaviour is undergoing a revolution. Third, the company's last product .....more

Chai-Na-Ta (Asia) Ltd. is the Hong Kong-based operating arm of Canada's Chai-Na-Ta Corporation, an integrated ginseng firm. The decision has been made to enter the mainland China market and the general manager must make decisions on the entry city, target market(s), product(s) focus, distribution and pricing. Although he has significant knowledge of the Hong Kong market, he is unsure of the degree to which this can be transferred to the mainland .....more

The director of sales and marketing for the Delta Grand Pacific Hotel in Bangkok, Thailand, needed to devise a marketing strategy that would ensure the hotel's success in its very competitive market. He wanted to ensure that the hotel maintain and eventually increase its two key benchmarks of performance, namely, occupancy rates and average room rates, by milking the Sukhumvit Micromarket to its fullest potential. Compounding this challenge was .....more

Teaching note for product 9A97A006.

HK Magazine was a Hong Kong magazine created by three expatriate Americans. It was launched as a monthly magazine after two years of planning. The editorial tone of the publication can best be described as irreverent. Four years later, HK Magazine is now published twice a month and is very successful financially. The three owners are looking at the decision to start a comparable publication in Singapore. There are four principal issues involved in .....more