| General Motors and the Electric Car Revolution: Boom or Bust? |
| 作者姓名：Daniel Doiron; John Higgins |
| 商品類型：Case (Pub Mat) | 商品編號：9B19M049 |
| 出版日期：2019/07/06 | 內容長度：16 頁 |
By February 2019, General Motors Company (GM) had evolved into one of the three dominant North American automobile manufacturers, selling over 10 million vehicles annually. However, GM’s global market share had been declining over the previous 10–15 years due to intense competition in the small and mid-sized car segment from new entrants with a cost structure unlike global competitors and a product marketing strategy more focused on price than quality .....more
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| General Motors and the Electric Car Revolution: Boom or Bust? - Teaching Note |
| 作者姓名：Daniel Doiron; John Higgins |
| 商品類型： | 商品編號：8B19M049 |
| 出版日期：2019/07/06 | 內容長度：7 頁 |
Teaching note for product 9B19M049.
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