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Pharma Technologies Inc.
作者姓名:Charlene L. Nicholls-Nixon; Rod E. White; John Herbert
商品類型:Case (Field)商品編號:9B04M064
出版日期:2004/09/20內容長度:11 頁

A new biotechnology firm, Pharma Technologies, has developed a competing method for the treatment of erectile dysfunction which promises significant advantages over Pfizer's blockbuster drug, Viagra. With deep-pocketed pharmaceutical companies also pursuing product development efforts, the president of Pharma Technologies is charged with deciding how to leverage his company's superior proprietary technology into a viable product before the .....more