| LIV Golf: Sportswashing and the End of a Monopoly |
| 作者姓名：John Hanrahan, Colin McDougall |
| 商品類型：Case (Pub Mat) | 商品編號：W33366 |
| 出版日期：2023/05/24 | 內容長度：9 頁 |
In June 2022, Jay Monahan and his executive team at the PGA Tour were evaluating their current state of operations after some of their star golfers began to leave for the rival LIV Golf League. The PGA Tour was the dominant tour for professional golfers from around the world. But some PGA Tour professionals were critical of player compensation, including digital media rights, appearance fees, and guaranteed pay. However, the LIV Golf League was backed .....more
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