| Salty Snacks - Spreadsheet |
| 作者姓名：John Dawes |
| 商品類型： | 商品編號：7B10A015 |
| 出版日期：2010/05/07 | 內容長度：132 頁 |
Spreadsheet for product 9B10A015.
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| Salty Snacks - Teaching Note |
| 作者姓名：John Dawes |
| 商品類型： | 商品編號：8B10A15 |
| 出版日期：2010/05/07 | 內容長度：5 頁 |
Teaching note for product 9B10A015.
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| Salty Snacks |
| 作者姓名：John Dawes |
| 商品類型： | 商品編號：9B10A015 |
| 出版日期：2010/05/07 | 內容長度：17 頁 |
The Salty Snacks case is a data analysis exercise using Excel. The case uses real data from a consumer goods panel. It presents the student with a table of purchase duplications for a set of salty snack brands, and the student's task is to identify the competitive structure of the market, that is, which brands compete more intensely with each other. The task is similar to what brand managers in consumer goods companies face on a regular basis. .....more
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