| HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change - Teaching Note |
| 作者姓名：Johannes Tiemer; Carsten C. Guderian; Peter M. Bican |
| 商品類型： | 商品編號：8B17M090 |
| 出版日期：2017/06/13 | 內容長度：10 頁 |
Teaching note for product 9B17M090.
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| HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change |
| 作者姓名：Johannes Tiemer; Carsten C. Guderian; Peter M. Bican; |
| 商品類型：Case (Field) | 商品編號：9B17M090 |
| 出版日期：2017/06/13 | 內容長度：10 頁 |
Late in 2016, the owner of a lingerie business in Dusseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. Other .....more
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