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Qualcomm in China (A) and (B) - Teaching Note
作者姓名:Joel West; Justin Tan
商品類型:商品編號:8B01M73
出版日期:2003/06/02內容長度:10 頁

Teaching note for product 9B01M073.

Qualcomm in China (A)
作者姓名:Joel West; Justin Tan
商品類型:Case (Pub Mat)商品編號:9B01M073
出版日期:2003/06/02內容長度:11 頁

Qualcomm is a digital cellular communications company specializing in code division multiple access (CDMA) technology. The company spent a number of years developing this technology and in doing so missed many opportunities in adopting the technology as a worldwide standard; however, there are still some countries that have not yet made the decision on their second generation digital standard. With its income almost solely tied to this single technology, .....more

Qualcomm in China (B)
作者姓名:Joel West; Justin Tan
商品類型:Supplement商品編號:9B01M074
出版日期:2003/06/02內容長度:19 頁

This supplement to Qualcomm in China (A), product 9B01M073, highlights the company's efforts in getting code division multiple technology adopted in the rapidly growing Chinese market.