| Spectrum Brands, Inc. - The Sales Force Dilemma - Teaching Note |
| 作者姓名：Donald W. Barclay; Joe Falconi |
| 商品類型： | 商品編號：8B06A35 |
| 出版日期：2007/02/26 | 內容長度：13 頁 |
Teaching note for product 9B06A035.
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| Rayovac Corporation - The Rechargeable Battery Opportunity - Teaching Note |
| 作者姓名：Donald W. Barclay; Joe Falconi |
| 商品類型： | 商品編號：8B06A36 |
| 出版日期：2007/02/26 | 內容長度：10 頁 |
Teaching note for product 9B06A036.
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| Spectrum Brands, Inc. - The Sales Force Dilemma |
| 作者姓名：Donald W. Barclay; Joe Falconi |
| 商品類型：Case (Field) | 商品編號：9B06A035 |
| 出版日期：2007/02/26 | 內容長度：20 頁 |
In 2005, the vice-president of sales and marketing for the Canadian division of Spectrum Brands Inc. must determine his next steps regarding the structure of his sales force. Spectrum Brands (Spectrum), a global consumer products company formerly known as Rayovac Corporation, had made a number of acquisitions to diversify and expand its product and brand portfolio. With these changes, Spectrum had become a leading supplier of consumer batteries, lawn .....more
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| Rayovac Corporation - The Rechargeable Battery Opportunity |
| 作者姓名：Donald W. Barclay; Joe Falconi |
| 商品類型：Case (Field) | 商品編號：9B06A036 |
| 出版日期：2007/02/26 | 內容長度：18 頁 |
The vice-president of sales and marketing was contemplating how to grow the Rayovac Battery Division of Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company, owned a variety of brand name products. The vice-president of sales and marketing knew that, with effective marketing, the rechargeable battery market was one that would likely grow within North America as it had in Europe. Major competitors were not focusing on .....more
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