| Yadea: Consumer-Oriented High-End Product Strategy - Teaching Note |
| 作者姓名：Yong Hong; Yue Sun;Di Wang;Miao Cui;Jinggui Dong |
| 商品類型： | 商品編號：8B20M156 |
| 出版日期：2020/09/17 | 內容長度：14 頁 |
Teaching note for product 9B20M156.
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| Yadea: Consumer-Oriented High-End Product Strategy |
| 作者姓名：Yong Hong; Yue Sun;Di Wang;Miao Cui;Jinggui Dong |
| 商品類型：Case (Field) | 商品編號：9B20M156 |
| 出版日期：2020/09/17 | 內容長度：14 頁 |
Between 2015 and 2018, competitors in China's two-wheel e-vehicle industry were embroiled in a price war. Yadea Group Holdings decided to differentiate its brand from competitors and move away from further price reductions, opting instead to raise prices and adopt a distinctive high-end product strategy. It planned to offer its products to Tier 1 and Tier 2 cities in China, and to expand into the international market. With upgraded product and .....more
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