| Sunyuki: Organic Fresh-Food Distribution Channels - Teaching Note |
| 作者姓名：Jing Liang; Shilei Yang; Jing Chen |
| 商品類型： | 商品編號：8B20A054 |
| 出版日期：2020/06/22 | 內容長度：14 頁 |
Teaching note for product 9B20A054.
|
| Sunyuki: Organic Fresh-Food Distribution Channels |
| 作者姓名：Jing Liang; Shilei Yang; Jing Chen |
| 商品類型：Case (Field) | 商品編號：9B20A054 |
| 出版日期：2020/06/22 | 內容長度：17 頁 |
In January 2015, the founder and chairman of Sunyuki Agricultural Co., Ltd. (Sunyuki), was considering a major change to his company. Founded in 2010, Sunyuki was one of the first online fresh-food retailers in southwest China, providing safe, fresh, organic foods to high-end consumers who had a strong preference for high dietary quality. Since its launch, Sunyuki had achieved soaring average annual growth rates of almost 100 per cent. However, it .....more
|