| New Oriental: A Model Exploration for Transforming Live Streaming |
| 作者姓名：Jie Li, Famei Shen, Ziyin Huang, Bingyan Shen, Danqi Li |
| 商品類型：Case (Pub Mat) | 商品編號：W34018 |
| 出版日期：2024/01/31 | 內容長度：14 頁 |
As a leading education company in China, the New Oriental Education Technology Group is constantly responding to the challenges. In 2021, in response to the COVID-19 pandemic and China’s “double reduction’”policy, New Oriental was actively engaged in a strategic transformation, seeking new directions. Major actions include joining the live e-commerce track, partnering with farmers and rural enterprises, and selling agricultural products on e-commerce .....more
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| New Oriental: A Model Exploration for Transforming Live Streaming - Teaching Note |
| 作者姓名：Jie Li, Famei Shen, Ziyin Huang, Bingyan Shen, Danqi Li |
| 商品類型： | 商品編號：W34019 |
| 出版日期：2024/01/31 | 內容長度：8 頁 |
Teaching note for product W34018.
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