| Wine Importer Asa Top: Navigating the China-Australia Wine Trade War |
| 作者姓名：Jie Bai, Su Liu |
| 商品類型：Case (Field) | 商品編號：W27045 |
| 出版日期：2022/03/18 | 內容長度：10 頁 |
In March 2021, the wine trade war between China and Australia was escalating, and the competitive landscape in China’s wine market had changed dramatically in just three months. Asa Top, a Chinese import company that had represented certain Australian wineries for over a decade, had to rethink its marketing strategy. The general manager of Asa Top did not know when the recent trade friction between China Australia would end. After the Chinese government .....more
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| Wine Importer Asa Top: Navigating the China-Australia Wine Trade War - Teaching Note |
| 作者姓名：Jie Bai, Su Liu |
| 商品類型： | 商品編號：W27046 |
| 出版日期：2022/03/18 | 內容長度：12 頁 |
Teaching note for product W27045.
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