Case B describes what Long decided to do and how, in the first year, she executed her priorities, which primarily consisted of two improvement projects: culture consolidation and talent review. Case B asks students to set priorities on tackling the remaining HR problems in the coming few years.

In 2012, JD.com had emerged as the biggest business-to-consumer e-commerce retailer in China. The company’s founder and chief executive officer, Qiangdong Liu, realized that he had to strengthen the company’s internal management in order to sustain rapid growth. In 2011 and 2012, he recruited several chief officers, including Yu Long, who became JD.com’s chief human resources officer and general counsel. Case A describes the challenges Long faced .....more

Teaching note for products 9B19C022 and 9B19C023.