| Tencent: Innovating in China's Mobile Payment Industry |
| 作者姓名：Ning Su; Yulin Fang; Yukun Yang; Jiafang Yin |
| 商品類型：Case (Pub Mat) | 商品編號：9B14M149 |
| 出版日期：2014/11/12 | 內容長度：14 頁 |
By 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the most innovative companies in Asia. It had created several leading Internet platforms to form China’s largest Internet community. WeChat (or Weixin, as known to Chinese users) was one of the company’s most popular mobile platforms, having grown to 200 million active users in the first two years after its launch in 2013. Shortly thereafter, WeChat rolled out a .....more
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