| The Beer Cases (A): A-B Inbev (REVISED) |
| 作者姓名：Andrew Karl Delios; Jia Wei Teo; Donna Jimenez |
| 商品類型：Case (Pub Mat) | 商品編號：9B11M124 |
| 出版日期：2012/01/24 | 內容長度：15 頁 |
The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev, Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries. .....more
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| The Beer Cases (C): Tsingtao Brewery |
| 作者姓名：Andrew Karl Delios; Jia Wei Teo; Donna Jimenez |
| 商品類型：Case (Pub Mat) | 商品編號：9B11M126 |
| 出版日期：2012/01/24 | 內容長度：16 頁 |
The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery, San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries. .....more
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