| MarcPoint: Strategizing with Big Data |
| 作者姓名：Wei Zhang; Liang Li; Ning Su; Ji-Ye Mao |
| 商品類型：Case (Field) | 商品編號：9B19E012 |
| 出版日期：2019/07/22 | 內容長度：11 頁 |
As Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generated content (UGC) with big-data technologies. The company had been successful and grown steadily since its inception in 2013. It was founded upon the realization that UGC was disrupting traditional .....more
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| MarcPoint: Strategizing with Big Data - Teaching Note |
| 作者姓名：Wei Zhang; Liang Li; Ning Su; Ji-Ye Mao |
| 商品類型： | 商品編號：8B19E012 |
| 出版日期：2019/07/22 | 內容長度：7 頁 |
Teaching note for product 9B19E012.
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