| Gucci’s Turnaround: Repositioning and Rebuilding the Company |
| 作者姓名：June Cotte; Jessica Zhang |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A056 |
| 出版日期：2018/12/09 | 內容長度：10 頁 |
In 2014, Guccio Gucci SpA (Gucci), a flagship brand of the Kering group, was struggling with its operating profit and human resources. By December 2014, the company had experienced three consecutive quarters of declining profits. In addition to the company’s financial issues, its president and chief executive officer (CEO) and its creative director had abruptly left the company. On January 15, 2015, a new CEO took over and faced several decisions. .....more
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| Gucci’s Turnaround: Repositioning and Rebuilding the Company - Teaching Note |
| 作者姓名：June Cotte; Jessica Zhang |
| 商品類型： | 商品編號：8B18A056 |
| 出版日期：2018/12/09 | 內容長度：5 頁 |
Teaching note for product 9B18A056.
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