| NIKE & Colin Kaepernick: Worth the Risk? - Teaching Note |
| 作者姓名：Jennifer Jeffrey; Matthew Thomson |
| 商品類型：Note | 商品編號：8B20A086 |
| 出版日期：2020/11/18 | 內容長度：7 頁 |
Teaching note for product 9B20A086.
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| NIKE & Colin Kaepernick: Worth the Risk? |
| 作者姓名：Jennifer Jeffrey; Matthew Thomson |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A086 |
| 出版日期：2020/11/18 | 內容長度：9 頁 |
In the spring of 2018, the marketing team at Nike Inc. (Nike), based in Oregon, was faced with a decision regarding whether to follow the suggestion of the company’s long-standing advertising agency to sign Colin Kaepernick as the face of its upcoming “Just Do It” promotional campaign commemorating the 30-year anniversary of the slogan. Kaepernick was an NFL quarterback who had famously begun kneeling during the US national anthem in 2016 to protest .....more
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